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Marketing engineering : computer-assisted marketing analysis and planning Gary L Lilien; Arvind Rangaswamy

By: Lilien; Gary LContributor(s): Rangaswamy ArvindMaterial type: Text

TextLanguage: Eng Publication details: New Delhi ; Pearson Education, 2005Edition: 2nd EdDescription: XXIV, 518 25 cmISBN: 9788129700056DDC classification: 658.83 LIL

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Bahadur Institute of Mgmt Sciences	658.83 LIL (Browse shelf (Opens below))	Available		BMS02153

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Previous	658.83 KUL Modern marketing research	658.83 KUM Marketing research : a global outlook	658.83 LEEL Doing Business Research	658.83 LIL Marketing engineering : computer-assisted marketing analysis and planning	658.83 MAJ K Research methodology : conecpts, methods, techniques and SPSS (text and cases).	658.83 MAJ K Research methodology : conecpts, methods, techniques and SPSS (text and cases).	658.83 MAJ K Research methodology : conecpts, methods, techniques and SPSS (text and cases).	Next

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