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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands Larry Light

By: Light LarryContributor(s): Joan KiddonMaterial type: Text

TextLanguage: English Publication details: Upper Saddle River, N.J. : Wharton School Pub., 2009Description: xx, 218 p, 24 cmISBN: 9788131730126Subject(s): Brand name products -- Management. Branding (Marketing) -- Management. Product life cycleDDC classification: 658.82LIGK

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Bahadur Institute of Mgmt Sciences	658.82LIGK (Browse shelf (Opens below))	Available		BMS06870

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Previous	658.827IND Beyond branding	658.827KAP 18 brand astras : using brand abilities as weapons for CRISP brand building	658.827TAY Never mind the sizzle ... where's the sausage? : branding based on substance not spin	658.82LIGK Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands	658.834RAJ Consumer behavior : Concepts, applications and cases.	658.834RAJ Consumer behavior : Concepts, applications and cases.	658.83BLA Consumer behavior	Next

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