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Qualitative research methods in public relations and marketing communications Daymon Christine, Holloway Immy

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TextLanguage: ENG Publication details: London , New York ,; Routledge, 2002Description: viii, 293 p: ; 24 cm, illustrationsISBN: 9780415222747Subject(s): Corporations -- Public relations -- Research -- Methodology. Public relations -- Research -- Methodology. Marketing research -- Methodology. Qualitative research. Entreprises -- Relations publiques -- Recherche -- Méthodologie. Relations publiques -- Recherche -- Méthodologie. Marketing -- Recherche -- Méthodologie. Recherche qualitative. Marketing. Public relations. Kwalitatieve methoden. OnderzoeksmethodenDDC classification: 659.2072DAY.

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Bahadur Institute of Mgmt Sciences	659.2072DAY. (Browse shelf (Opens below))	Available		BMS0 2020

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Previous	659.1TIW The (un)common sense of advertising : getting the basics right	659.1VIL Advertising basics! : a resource guide for beginners	659.1VIL Advertising basics! : a resource guide for beginners	659.2072DAY. Qualitative research methods in public relations and marketing communications	659.409SAN Towards personal excellence : psychometric tests and self-improvement techniques for managers	659 ROS How to win campaigns : 100 steps to success	659.1 ARE Contemporary advertising	Next

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