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Global brand strategy : unlocking brand potential across countries, cultures & markets Global brand strategy : unlocking brand potential across countries, cultures & markets

By: Gelder van SiccoMaterial type: TextTextLanguage: English Series: Global brand strategy : unlocking brand potential across countries, cultures & marketsPublication details: London Kogan Page 2003Description: xii, 260 p illustrations 23inISBN: 9780749442132Subject(s): Gelder van Sicco | Brand name products -- Planning. Branding (Marketing) Brand name products -- Management. Export marketing. BUSINESS & ECONOMICS -- Advertising & PromotionDDC classification: 658.827 GEL
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