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Principles and practice of social marketing : an international perspective / Robert Donovan, Nadine Henley

By: Donovan, RobMaterial type: TextTextLanguage: eng Publication details: Cambridge : Cambridge University Press, 2010Description: 504 p. ; 24 cmISBN: 9781107644328Subject(s): Social marketing | BUSINESS & ECONOMICS -- Sales & SellingDDC classification: 658.8 DON H
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