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Services marketing John E G Bateson; K Douglas Hoffman

By: Bateson John E GContributor(s): Hoffman douglas KMaterial type: Text

TextLanguage: English Publication details: New Delhi : Cengage Learning [distributor], 2011Edition: 4th edDescription: xvii, 468 p. ; 24 cmISBN: 9788131516478Subject(s): Service industries -- MarketingDDC classification: 658.8 BAT H

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Bahadur Institute of Mgmt Sciences	Text Book Loan Section	658.8 BAT H (Browse shelf (Opens below))	Available		BMS08983

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Includes index .

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