Wellcome

Cross-cultural marketing : theory, practice and relevance / Dawn Burton.

By: Burton, Dawn, 1961-Material type: TextTextPublication details: Abingdon, Oxon ; New York : Routledge, 2008Description: 319 p. ; 24 cmISBN: 9780415448925; 9780415448925 (hbk.); 9780415448932 (pbk.)Subject(s): Marketing | Multiculturalism | Minority consumersDDC classification: 658.80089 LOC classification: HF5415 | .B7763 2008Online resources: Click here to view Also available as an electronic resource. Taylor & Francis (http://www.taylorandfrancis.com)
Contents:
Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.
Item type:
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Status Date due Barcode
Ebooks Ebooks Mysore University Main Library
Not for loan EBTF0412

Includes bibliographical references and index.

Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.

Also available as an electronic resource. Taylor & Francis (http://www.taylorandfrancis.com)

There are no comments on this title.

to post a comment.

No. of hits (from 9th Mar 12) :

web counter

Powered by Koha