Legends in marketing Naresh K. Malhotra Naresh K. Malhotra ; edited by James Agarwal ; Series editor Jagdish N. Sheth
Language: eng Publication details: New Delhi : SAGE Publications India Pvt. Ltd., 2011Description: 1 v. (lii, 269 p. ) ; 24 cmISBN: 9788132105176Subject(s): Marketing research | MarketingDDC classification: 658.80092 MAL A.1
Contents:
Vol 1 : Research methodology conjoint analysis, multidimensional scaling, and related techniques
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