Strategic management in the media : from theory to practice Lucy Kung
Language: eng Publication details: London : Sage Publications, 2008Description: viii, 248 p. : illus.; 24 cmISBN: 9781412903127Subject(s): Mass media--Management | Media Industry | Strategic planningDDC classification: 302.23068 LUC| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Mysore University Main Library | 302.23068 LUC (Browse shelf (Opens below)) | Available | 462298 |
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| 174.4 NAS Ethics without the sermon / | 174.4 SCH Managerial ethics : managing the psychology of morality | 294.543 092 YOG Autobiography of a Yogi / | 302.23068 LUC Strategic management in the media : from theory to practice | 302.35 LUT organizational behavior / | 303.34 PIT Crossing the divide : intergroup leadership in a world of difference / | 304.6 AHM Performance management |
Includes bibliography & index.
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