Advertising : principles and practice William Well, Sandra Moriarty and John Burnett
Language: eng Publication details: New Delhi : Pearson Education, Inc., 2006Edition: 7th edDescription: xxxi, 592 p. : illus. ; 27 cmISBN: 9788131714140Subject(s): Advertising -- Marketing | Strategic research--Planning | Advertising mediaDDC classification: 659.1 WEL S| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Mysore University Main Library | 659.1 WEL S (Browse shelf (Opens below)) | Available | 458842 |
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| 659.1 WAD Risk-free Advertising | 659.1 WAL Modern publicity 30 : annual of international advertising art / | 659.1 WAL Modern publicity 1959-1960 | 659.1 WEL S Advertising : principles and practice | 659.1 WHI Creative advertising | 659.1 WRI Advertising / | 659.1 WRI Advertising |
Includes index.
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