Service management and marketing : customer management in service competition Christian Gronroos
Material type:
TextLanguage: English Publication details: New Delhi : Wiley Indi Pvt. Ltd., 2012Edition: 3rd edDescription: x, 483 p. ; 22 cmISBN: 9788126512874Subject(s): Marketing management | Resource - servicesDDC classification: 658.8 GRO
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Mysore University Main Library | 658.8 GRO (Browse shelf (Opens below)) | Available | 456433 |
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| 658.8 GEE International marketing | 658.8 GIL Marketing management / | 658.8 GOV marketing in India | 658.8 GRO Service management and marketing : customer management in service competition | 658.8 GUP Quantitative techiques | 658.8 HAA Industrial marketing management | 658.8 HAN Marketing : text, cases, and readings / |
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