Marketing research : an applied orientation Nagesh K. Malhotra
Material type:
TextLanguage: English Publication details: New Delhi : Prantice-hall, 2005Edition: 4th edDescription: xxix, 713+85p. ; 24 cm. + C.DISBN: 8120327446Subject(s): Marketing research | Marketing research--MethodologyDDC classification: 658.83 MAL
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| 658.83 MAJ K Research methodology : conecpts, methods, techniques and SPSS (text and cases). | 658.83 MAL Marketing research : | 658.83 MAL Marketing research : | 658.83 MAL Marketing research : | 658.83 MAL Marketing research : | 658.83 MAL Marketing research : | 658.83 MAL Marketing research : |
Includes index .
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