The hidden wealth of customers : realizing the untapped value of your most important asset / Bill Lee.
Material type:
TextLanguage: English Publication details: Boston, Mass. : Harvard Business Review Press, c2012Description: 222 p. : ill. ; 25 cmISBN: 9781422172315 ; 1422172317 Subject(s): Customer relations | Customer loyalty | Consumer behaviorDDC classification: 658.8342 LEE
Contents:
The coming customer revolution -- Return on relationship -- The most powerful sales force -- The new marketing machine -- Harnessing the Internet -- Building customer communities in a networked world -- Customer-enhanced strategy: -- The most innovative designers.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Mysore University Main Library | 658.8342 LEE (Browse shelf (Opens below)) | Available | 457903 |
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| 658.8342 EAS W Consumer behaviour : applications in marketing | 658.8342 HOY M Consumer Behavior | 658.8342 JOH Organised retailing and consumer behaviour | 658.8342 LEE The hidden wealth of customers : | 658.8342 LEE The hidden wealth of customers | 658.8342 LIN S Shopper buyer and consumer behavior : theory marketing applications and public policy implications | 658.8342 LIN S Shopper buyer and consumer behavior : theory marketing applications and public policy implications |
The coming customer revolution -- Return on relationship -- The most powerful sales force -- The new marketing machine -- Harnessing the Internet -- Building customer communities in a networked world -- Customer-enhanced strategy: -- The most innovative designers.
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