The end of corporate imperialism / C.K. Prahalad and Kenneth Lieberthal.
Material type:
TextLanguage: eng Series: Harvard business review classicsPublication details: Boston : Harvard Business Press, 2008Description: v, 66 p. : ill. ; 17 cmISBN: 9781422179734Subject(s): Low-income consumers | Market segmentationDDC classification: 658.84091724 PRA
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Mysore University Main Library | 658.84091724 PRA (Browse shelf (Opens below)) | Available | 457894 |
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| 658.84 STE Marketing channels / | 658.84 TIW The essential guide to knowledge management : | 658.84091724 HAR Harvard business review on emerging markets. | 658.84091724 PRA The end of corporate imperialism / | 658.848 BAL Export management / | 658.848 HIL International business : competing in the global marketplace. | 658.848 KEE G Principles of global marketing / |
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