What is marketing? / Alvin J. Silk content adviser.
Material type:
TextLanguage: English Publication details: Boston, Mass. : Harvard Business School Press, c2006Description: xii, 207 p. : ill. ; 24 cmISBN: 9781422104606 Subject(s): MarketingDDC classification: 658.8
Contents:
Analyzing marketing opportunities. Marketing strategy -- Appendix to chapter 1, Basic marketing mathematics -- Understanding consumer behavior -- Understanding business customers -- Developing marketing strategies. Market segmentation, target market selection, and positioning -- Product policy -- Appendix to chapter 5, Brand valuation -- Going to market -- Marketing communications and promotions -- Optimal pricing -- Implementing marketing strategies. Personal selling and sales management -- Managing customers.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Mysore University Main Library | 658.8 (Browse shelf (Opens below)) | Available | 458031 |
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| 658.8 Marketing Mysique | 658.8 Selling In Africa | 658.8 Marketing plans | 658.8 What is marketing? / | 658.8 70 0285 BEC Retail information systems based on SAP products | 658.800 917 24 PAD Marketing in the developing world / | 658.80 954 NEE Marketing in India |
Analyzing marketing opportunities. Marketing strategy -- Appendix to chapter 1, Basic marketing mathematics -- Understanding consumer behavior -- Understanding business customers -- Developing marketing strategies. Market segmentation, target market selection, and positioning -- Product policy -- Appendix to chapter 5, Brand valuation -- Going to market -- Marketing communications and promotions -- Optimal pricing -- Implementing marketing strategies. Personal selling and sales management -- Managing customers.
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