Wellcome

Value merchants :demonstrating and documenting superior value in business markets / James C. Anderson, Nirmalya Kumar and James A. Narus.

By: Anderson, James CContributor(s): Kumar, Nirmalya | Narus, James AMaterial type: TextTextLanguage: eng Publication details: Boston, Mass. : Harvard Business School Press, c2007Description: xiii, 219 p. : ill. ; 25 cmISBN: 9781422103357Subject(s): Industrial marketing | Sales promotion | PurchasingDDC classification: 658.804 AND H
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Item type Current library Call number Status Date due Barcode
Books Books Mysore University Main Library
658.804 AND H (Browse shelf (Opens below)) Available 457972

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