Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.
Material type:
TextLanguage: eng Publication details: Boston : Harvard Business School Press, 2007Description: xvii, 270 p. : ill. ; 24 cmISBN: 9781422101674Subject(s): Branding (Marketing) | Brabd name products -- Marketing | Retailer strategies -- Pricate labels | Manufacturer strategies -- Private labelsDDC classification: 658.827 NIR S
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Books
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Mysore University Main Library | 658.827 NIR S (Browse shelf (Opens below)) | Available | 457955 |
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| 658.827 KOM The definitive book of branding / | 658.827 KUM S Brand breakout: how emerging market brands will go global | 658.827 LIG. K Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands | 658.827 NIR S Private label strategy : how to meet the store brand challenge / | 658.827 PAT S Brand management & consumer marketing | 658.827 PAT S Brand management & consumer marketing | 658.827 SAG D Brand management / |
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