Legends in marketing Shelby D. Hunt ; series editor, Jagdish N. Sheth
Material type:
TextLanguage: English Publication details: New Delhi ; Thousand Oaks : SAGE, 2011Description: 10 v. : b ill. ; 25 cmISBN: 9788132105206Subject(s): Marketing | Marketing researchDDC classification: 658.80092 HUN | Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Bahadur Institute of Mgmt Sciences | 658.80092 HUN (Browse shelf (Opens below)) | Available | BMS07444 |
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| 658.8 ZOL Building a winning sales force : powerful strategies for driving high performance | 658.8001 BAI Aesthetics in marketing | 658.80072 MCD M Marketing accountability | 658.80092 HUN Legends in marketing | 658.80092 MAL A.1 Legends in marketing Naresh K. Malhotra | 658.800954 KUM V Rural marketing : targeting the non-urban consumer | 658.802 Great answers to tough marketing questions |
Includes bibliographical references and index.
v. 1. Marketing theory: the nature and scope of marketing -- v. 2. Marketing theory: philosophy of science foundations of marketing -- v. 3. Marketing theory: philosophy of science controversies in marketing -- v. 4. Channels of distribution -- v. 5. Macromarketing, ethics, and social responsibility: The development period -- v. 6. Macromarketing, ethics, and social responsibility: the research tradition period -- v. 7. Marketing management and strategy -- v. 8. Relationship marketing -- v. 9. Resource-advantage theory: the development period -- v. 10. Resource-advantage theory: the research tradition period.
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