Principles of global marketing / Warren J. Keegan, Mark C. Green
Material type:
TextLanguage: English Publication details: New Jersey : Prentice-Hall, Inc., 1997Description: xxi, 421 p. : ill. (some col.), col. maps ; 26 cmISBN: 0137222998Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.848 KEE G
| Item type | Current library | Call number | Status | Date due | Barcode |
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Mysore University Main Library | 658.848 KEE G (Browse shelf (Opens below)) | Available | 423880 |
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| No cover image available | No cover image available | No cover image available | ||||||
| 658.84091724 PRA The end of corporate imperialism / | 658.848 BAL Export management / | 658.848 HIL International business : competing in the global marketplace. | 658.848 KEE G Principles of global marketing / | 658.848 PAN Global marketing management / | 658.85 The Vanishing Salesman | 658.85 Fundamentals of selling |
Includes index.
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