Wellcome

Strategic brand management : building, measuring, and managing brand equity Kevin Lane Keller, ; IsaacJacob,; M. G.Parameswaran,

By: Keller, Kevin LaneContributor(s): Jacob, Isaac [Parameswaran, M. G.]Material type: TextTextLanguage: English Publication details: New Delhi : Pearson education, 2012Edition: 3rd edDescription: xxiii, 695 p. ; 24 cmISBN: 9788131756898Subject(s): Brand name products--Management | Product management | Brand name productsDDC classification: 658.827 KEL Online resources: Click here to access online
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