Fashion brands branding style from Armani to Zara Mark Tungate
Material type:
TextLanguage: English Publication details: London ; Philadelphia : : Kogan Page, 2008Description: 1 vol. (XV-264 p.-[16] p. de pl.] : ill. ; 22 cmISBN: 9780749453053Subject(s): Advertising--Fashion | Brand name products | Branding (Marketing)DDC classification: 746.920688 TUN
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Bahadur Institute of Mgmt Sciences | 746.920688 TUN (Browse shelf (Opens below)) | Available | BMS04403 |
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