Ted Levitt on marketing.
Material type:
TextLanguage: English Publication details: Boston, Mass. : Harvard Business School Pub., c2006Description: viii, 226 p. : ill. ; 24 cmISBN: 1422102068; 9781422102060; 9781422102060Subject(s): MarketingDDC classification: 658.8 HAR Online resources: Click here to access online
Contents:
Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approach to service -- The industrialization of service -- Marketing success through differentiation-of anything -- Marketing intangible products and product intangibles -- The globalization of markets -- After the sale is over -- Advertising : "the poetry of becoming" -- Creativity is not enough -- Marketing myopia.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Bahadur Institute of Mgmt Sciences | 658.8 HAR (Browse shelf (Opens below)) | Available | BIMS06513 | ||
|
Books
|
Mysore University Main Library | NFIC | 658.8 HAR (Browse shelf (Opens below)) | Available | 455084 |
Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approach to service -- The industrialization of service -- Marketing success through differentiation-of anything -- Marketing intangible products and product intangibles -- The globalization of markets -- After the sale is over -- Advertising : "the poetry of becoming" -- Creativity is not enough -- Marketing myopia.
There are no comments on this title.