Advertising management Rajeev Batra, John C. Myers and David A. Aaker
Language: English Publication details: New Delhi : Pearson Education Limited, 2006Description: 768p.; 24 cmISBN: 9788177588507 Subject(s): Advertising management | Message strategy | Massage tacticsDDC classification: 658.1 BAT M| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Mysore University Main Library | NFIC | 658.1 BAT M (Browse shelf (Opens below)) | Available | 451238 | |
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Books
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Mysore University Main Library | NFIC | 658.1 BAT M (Browse shelf (Opens below)) | Available | 451239 |
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| 658.1 ASW Organisational Behaviour text, Cases & Games | 658.1 ASW Organisational Behaviour text, Cases & Games | 658.1 ASW Organizational behaviour : | 658.1 BAT M Advertising management | 658.1 BAT M Advertising management | 658.1 BHA Business organisation and management | 658.1 BRA C Work and organizational behaviour : understanding the workplace |
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