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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation Nirmalya Kumar

By: Nirmalya Kumar Language: eng Publication details: Boston : Harvard Business School Press, 2004Description: xv, 270 p. ; 24 cmISBN: 9781591392101 Subject(s): Marketing | Strategic planningDDC classification: 658.8 KUM

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Mysore University Main Library	NFIC	658.8 KUM (Browse shelf (Opens below))	Available		451390
Books	PG Center Hassan		658.8 KUM (Browse shelf (Opens below))	Available		PGH19332

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Previous	658.8 KOT.N Marketing in the public sector :	658.8 KRE High - impact marketing on a low - impactg budget	658.8 KRI Positive marketing	658.8 KUM Marketing as strategy : understanding the CEO's agenda for driving growth and innovation	658.8 LAL Q Marketing management text and cases	658.8 LAN M Essentials of marketing management	658.8 LEV Innovation In Marketing : New Perspectives For Profit And Growth	Next

Includes subject, author index and bibliographical reference.

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