Marketing as strategy : understanding the CEO's agenda for driving growth and innovation Nirmalya Kumar
Language: eng Publication details: Boston : Harvard Business School Press, 2004Description: xv, 270 p. ; 24 cmISBN: 9781591392101 Subject(s): Marketing | Strategic planningDDC classification: 658.8 KUM| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books
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Mysore University Main Library | NFIC | 658.8 KUM (Browse shelf (Opens below)) | Available | 451390 | |
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Books
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PG Center Hassan | 658.8 KUM (Browse shelf (Opens below)) | Available | PGH19332 |
Includes subject, author index and bibliographical reference.
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