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Brand management & consumer marketing Vinod N. Patel and Sandeep Sharma

By: Patel, Vinod NContributor(s): Sharma, SandeepMaterial type: Text

TextLanguage: English Publication details: Jaipur : Oxford Book Company, 2011Description: v, 323p. ; 23 cmSubject(s): Marketing strategy | Marketing communication | Brand management | Customer relationship managementDDC classification: 658.827 PAT S

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Mysore University Main Library	658.827 PAT S (Browse shelf (Opens below))	Available		340900
Books	Mysore University Main Library	658.827 PAT S (Browse shelf (Opens below))	Available		442525

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Previous	658.827 LIG. K Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands	658.827 NIR S Private label strategy : how to meet the store brand challenge /	658.827 PAT S Brand management & consumer marketing	658.827 PAT S Brand management & consumer marketing	658.827 SAG D Brand management /	658.827 SAH Brand management	658.827 SAR Strategic brand management for B2B Markets: a road map for organizational transformation	Next

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