Brand management & consumer marketing Vinod N. Patel and Sandeep Sharma
Material type:
TextLanguage: English Publication details: Jaipur : Oxford Book Company, 2011Description: v, 323p. ; 23 cmSubject(s): Marketing strategy | Marketing communication | Brand management | Customer relationship managementDDC classification: 658.827 PAT S
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Books
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Mysore University Main Library | 658.827 PAT S (Browse shelf (Opens below)) | Available | 340900 | |
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Books
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Mysore University Main Library | 658.827 PAT S (Browse shelf (Opens below)) | Available | 442525 |
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| 658.827 KUM S Brand breakout: how emerging market brands will go global | 658.827 LIG. K Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands | 658.827 NIR S Private label strategy : how to meet the store brand challenge / | 658.827 PAT S Brand management & consumer marketing | 658.827 PAT S Brand management & consumer marketing | 658.827 SAG D Brand management / | 658.827 SAH Brand management |
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