Wellcome

A qualitative assessment of creativity of Indian advertising with reference to international advertising

By: Gayathri, HContributor(s): Venkatesh, M [guide]Material type: TextTextLanguage: English Description: 166 p. : ill. ; 32 cmSubject(s): Management Science | International advertising | Advertisement-IndiaDDC classification: 659.1 GAY Online resources: Click here to access online Dissertation note: Ph.D University of Mysore, Department of Studies in Management Science. 1993.
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Item type Current library Call number Status Date due Barcode
Thesis Thesis Mysore University Main Library
659.1 GAY (Browse shelf (Opens below)) Not for loan T2821

Ph.D University of Mysore, Department of Studies in Management Science. 1993.

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