Marketing research : an applied orientation Naresh K. Malhotra
Material type:
TextLanguage: eng Publication details: New Delhi : Prentice-Hall of India Private Limited, 2006Edition: 5th edDescription: xvii, 801 p. ; 28 cmISBN: 8120330447Subject(s): Marketing researchDDC classification: 658.835 MAL
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Mysore University Main Library | 658.835 MAL (Browse shelf (Opens below)) | Available | 431902 |
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| 658.8343 MAR The consumer mind | 658.8343 RAO Ethics in marketing | 658.835 HOG Markets in the modern economy : introduction to microeconomics | 658.835 MAL Marketing research : | 658.838 633 110 954 CUM Pricing efficiency in the Indian wheat market / | 658.838 633 110 954 CUM Pricing efficiency in the Indian wheat market / | 658.838 CLA Marketing agricultural products in the United States / |
Includes index and bibliographical reference.
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