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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

By: Zeithaml, Valarie AContributor(s): Bitner, Mary JoMaterial type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2003Edition: 3rd edDescription: xx, 668 p. : ill. ; 26 cmISBN: 0072471425 (alk. paper)Subject(s): Service industries | Customer services | MarketingDDC classification: 658.8 Online resources: Click here to access online | Click here to access online
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Item type Current library Call number Status Date due Barcode
Books Books Mysore University Main Library
658.8 ZEI B (Browse shelf (Opens below)) Available 430942

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