Personal influence : the part played by people in the flow of mass communications / Elihu Katz and Paul F. Lazarsfeld
Material type:
TextLanguage: English Publication details: London : Macmillan, 1955Description: xx, 400 p. ; 22 cmSubject(s): Influence | Mass communicationDDC classification: 301.16 KAT L
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Mysore University Main Library | 301.16 KAT P (Browse shelf (Opens below)) | Available | 112661 |
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| 301.160 JAC A mass communications dictionary : | 301.16 JAN Modern Media and educational practice | 301.16 KAT Mass communication : teaching and studies at universities | 301.16 KAT P Personal influence : | 301.16 KIV Communication in India : | 301.16 KLI Race as news | 301.16 LAR Violence and the mass media |
a report of the bureau of applied social research columbia University
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