Research for marketing decisions Paul E. Green; Donald S. Tull
Material type:
TextLanguage: English Publication details: Prentice-hall Inc, New Jersey : 1978Edition: 4th edDescription: xiii,673 p. ; 23 cmISBN: 0 13 774158 8Subject(s): Management-marketing | Marketing-research And AnalysisDDC classification: 658.83 GRE T
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Mysore University Main Library | 658.83 GRE T (Browse shelf (Opens below)) | Available | 238970 |
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| 658.83 FER Statistical Techniques In Market Research | 658.83 FOX How to use market research for profit | 658.83 GOE History and development of marketing research | 658.83 GRE T Research for marketing decisions | 658.83 GRE W Multiattribute decisions In marketing : measurement approach | 658.83 GUP C Financial markets institutions & services | 658.83 HEI B Market and marketing analysis |
Includes index.
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