Wellcome

Packaging : the sixth sense? : a guide to Identifuing consumer motivation Ernest Dichter

By: Dichter, ErnestMaterial type: TextTextLanguage: eng Publication details: Boston : Cahner Publishing Company, 1975Description: 160 p. ; 22 cmISBN: 0-8436-1105-0 Subject(s): Enterprise-packaging | Unit-packaging-consumer MotivationDDC classification: 658.564 DIC
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