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The measurement of cumulative advertising effects / Kristian S. Palda

By: Palda, Kristian SMaterial type: Text

TextLanguage: English Publication details: New Jersey : Prentice-Hall, Inc., 1964Description: xiv, 101 p. ; 23 cmSubject(s): AdvertisingDDC classification: 659.1 PAL

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Mysore University Main Library	659.1 PAL (Browse shelf (Opens below))	Available		156886

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Previous		No cover image available		No cover image available	No cover image available	No cover image available		Next
Previous	659.1 NEW Irrefutable laws of advertising and when to violate them	659.1 OBE Successful advertising management /	659.1 OGI Ogilvy on advertising	659.1 PAL The measurement of cumulative advertising effects /	659.1 PEE Advertising and research /	659.1 PEE Advertising and research /	659.1 PEER Management Of International Advertising : a marketing approach	Next

Includes bibliography.

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