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Marketing management : analysis, planning, and control / Philip Kotler

By: Kotler, PhilipMaterial type: Text

TextLanguage: English Publication details: New Delhi : Prentice-Hall of India Private Limited, 1986Edition: 4th edDescription: xxi, 792 p. ; 25 cmISBN: 0876923546Subject(s): Marketing--Management | MarketingDDC classification: 658.8 KOT

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Mysore University Main Library	658.8 KOT (Browse shelf (Opens below))	Available		400573

Previous							No cover image available	Next
Previous	658.45 OBE Contemporary business communication	658.562 TRU Six sigma continual improvement for businesses:	658.8 DHA Principles of marketing management /	658.8 KOT Marketing management : analysis, planning, and control /	658.8 KOT Marketing insights from A to Z : 80 concetps every manager needs to know	658.8 KOT A Principles of marketing	658.8 KOT K Marketing management : a South African perspective	Next

Includes index.

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