Managing the marketing function : concepts, analysis, and application / John M. Rathmell
Material type:
TextLanguage: English Series: The wiley marketing seriesPublication details: New York : John Wiley & Sons, Inc., 1969Description: xxi, 636 p. ; 25 cmSubject(s): Marketing--ManagementDDC classification: 658.8 RAT
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Mysore University Main Library | 658.8 RAT (Browse shelf (Opens below)) | Available | 138192 |
Browsing Mysore University Main Library shelves, Shelving location: Management Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | No cover image available | ||||||
| 658.8 RAN marketing management for current scenario / | 658.8 RAO.B New innovations in marketing mangement / | 658.8 RAO K Strategic management : | 658.8 RAT Managing the marketing function : concepts, analysis, and application / | 658.8 REE B Industrial marketing | 658.8 ROB B Store organization and operation | 658.8 ROD Marketing in a competitive economy / |
Includes index.
There are no comments on this title.