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Advertising-creative Communication With Consumers

By: Hepner, Harry WalkerMaterial type: Text

TextLanguage: English Publication details: New York : Mcgraw-hill Book Company, 1964Description: viii, 692 p. 22 cmSubject(s): Advertising-communication | Advertising-consumers | Management-advertisingDDC classification: 659.1

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Mysore University Main Library	659.1 (Browse shelf (Opens below))	Available		094546

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Previous	659.1 Advertising management /	659.1 Advertising Rate Strcture In The Daily Newspaper Industry	659.1 Advertising Theory And Practice	659.1 Advertising-creative Communication With Consumers	659.1 Assessing The Effectiveness Of Advertising	659.1 Cases In Advertising And Communication Management	659.1 The Economics Of Advertising	Next