Advertising psychology and research : an introductory book / Darrell Blaine Lucas, Steuart Henderson Britt
Material type:
TextLanguage: English Publication details: New York : McGraw-Hill Book Company, Inc., 1950Description: xi, 765 p. ; 24 cmSubject(s): Advertising--Psychological aspects | Advertising | Advertising--ResearchDDC classification: 659.101 9 LUC B
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Mysore University Main Library | 659.101 9 LUC B (Browse shelf (Opens below)) | Available | 166609 |
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| 659.1 WRI W Advertising / | 659.1 WRI W Advertising / | 659.101 15 PAC The hidden persuaders / | 659.101 9 LUC B Advertising psychology and research : an introductory book / | 659.102 8 DEV Effective advertising copy / | 659.103 BRI The advertising handbook | 659.109 73 NOR Advertising |
Includes index.
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