Normal view MARC view ISBD view

Advertising Planning : Mathematical Models In Advertising Media Planning / Dennis H. Gensch

TextLanguage: English Publication details: Amsterdam : Elsevier Scientific Pub, 1973Description: ix, 176 p. ; 22 cmISBN: 0444410748Subject(s): Advertising Planning-organization | Organization Publicity-advertising Planning | Promotion-organization-publicityDDC classification: 659.11 GEN

Item type:

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Mysore University Main Library	659.11 GEN (Browse shelf (Opens below))	Available		238611

Previous			No cover image available	No cover image available	No cover image available			Next
Previous	659.109 73 NOR Advertising	659.1092 CRU S The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century /	659.10954 BHA Advertising and marketing in rural India : language, culture and communication	659.11 GEN Advertising Planning : Mathematical Models In Advertising Media Planning /	659.111 STE P Publicity for prestige and profit /	659.112 Choosing And Using Advertising Agencies	659.112 WIN Advertising and corporate communication	Next

Includes index

There are no comments on this title.

to post a comment.