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Marketing management / Michael R. Czinkota

By: Czinkota, Michael RContributor(s): Kotabe, MasaakiMaterial type: Text

TextLanguage: English Publication details: Australia : Thomson South Western, 2001Edition: 2nd edDescription: xxv, 597p. ; 26 cmSubject(s): Management- Case studies | Marketing- Case studiesDDC classification: 658.8 CZI K

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Mysore University Main Library	658.8 CZI K (Browse shelf (Opens below))	Available		416314

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Previous	658.8 CUN S Fundamentals of modern marketing /	658.8 CUN S Basic marketing : concepts, environment and decisions /	658.8 CUN S Basic marketing : concepts, environment and decisions /	658.8 CZI K Marketing management /	658.8 DAN Marketing of raw cotton in India /	658.8 DAS P Contemporary issues in service marketing : challenges for 21st century	658.8 DAV Behavioral and management science in marketing /	Next

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