Impact of social media marketing on consumer decision making among smartphone buyers in Banglore (Record no. 561636)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00474nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240112b |||||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.403 JAG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Babu, M. K. Jagadeesh |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of social media marketing on consumer decision making among smartphone buyers in Banglore |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 255p. ; 25cm. |
| 502 ## - DISSERTATION NOTE | |
| Degree type | Ph.D, |
| Name of granting institution | University of Mysore, |
| Year degree granted | 2022. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer Decision |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Srivastava, Saurabh |
| Relator term | Guide |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type | Subject Collections |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 12/01/2024 | 658.403 JAG | T11004 | 12/01/2024 | Thesis | Management |