MARC details
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02772cam a2200481 i 4500 |
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9781351033015 |
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FlBoTFG |
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20211012194956.0 |
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m o d |
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cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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200305t20212021nyu ob 001 0 eng |
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OCoLC-P |
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eng |
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rda |
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OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781351033015 |
| Qualifying information |
electronic book |
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| International Standard Book Number |
1351033018 |
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electronic book |
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| International Standard Book Number |
9781351033022 |
| Qualifying information |
(electronic bk. : PDF) |
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| International Standard Book Number |
1351033026 |
| Qualifying information |
(electronic bk. : PDF) |
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| International Standard Book Number |
9781351032995 |
| Qualifying information |
(electronic bk. : Mobipocket) |
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| International Standard Book Number |
1351032992 |
| Qualifying information |
(electronic bk. : Mobipocket) |
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| International Standard Book Number |
9781351033008 |
| Qualifying information |
(electronic bk. : EPUB) |
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| International Standard Book Number |
135103300X |
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(electronic bk. : EPUB) |
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9781138491410 |
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paperback |
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9781138491403 |
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hardcover |
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(OCoLC)1143841492 |
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(OCoLC-P)1143841492 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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HD59 |
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.M94 2021 |
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BUS |
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052000 |
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bisacsh |
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GTC |
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bicssc |
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| Classification number |
659.209 |
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23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Myers, Cayce, |
| 245 10 - TITLE STATEMENT |
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| Title |
Public relations history : |
| Remainder of title |
theory, practice and profession / |
| Statement of responsibility, etc |
Cayce Myers. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (xii, 171 pages) |
| 650 #0 - |
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| Topical term or geographic name as entry element |
Public relations |
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| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Public Relations |
| 856 40 - |
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| Uniform Resource Identifier |
https://www.taylorfrancis.com/books/9781351033015 |
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| Uniform Resource Identifier |
http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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1982- |
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author. |
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New York, NY : |
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Routledge, |
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2021. |
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©2021 |
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text |
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txt |
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rdacontent |
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computer |
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c |
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rdamedia |
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online resource |
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cr |
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rdacarrier |
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"This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, corporate communication, and entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history"-- |
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Provided by publisher. |
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OCLC-licensed vendor bibliographic record. |
| 650 #0 - |
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History. |
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bisacsh |
| 856 40 - |
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Taylor & Francis |
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OCLC metadata license agreement |
