MARC details
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03045cam a22004818i 4500 |
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9781315148106 |
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FlBoTFG |
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20211012194651.0 |
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m o d |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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181114s2019 enk ob 001 0 eng |
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OCoLC-P |
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eng |
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rda |
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OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1315148102 |
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| International Standard Book Number |
9781315148106 |
| Qualifying information |
(electronic bk.) |
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| International Standard Book Number |
9781351374491 |
| Qualifying information |
(electronic bk. : EPUB) |
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| International Standard Book Number |
1351374494 |
| Qualifying information |
(electronic bk. : EPUB) |
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| International Standard Book Number |
9781351374507 |
| Qualifying information |
(electronic bk. : PDF) |
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| International Standard Book Number |
1351374508 |
| Qualifying information |
(electronic bk. : PDF) |
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| International Standard Book Number |
9781351374484 |
| Qualifying information |
(electronic bk. : Mobipocket) |
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| International Standard Book Number |
1351374486 |
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(electronic bk. : Mobipocket) |
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9781138552333 (hardback) |
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(OCoLC)1073034907 |
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(OCoLC-P)1073034907 |
| 050 10 - LIBRARY OF CONGRESS CALL NUMBER |
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HD59 |
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BUS |
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002000 |
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bisacsh |
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LAN |
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004000 |
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bisacsh |
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GTC |
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bicssc |
| 082 00 - |
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| Classification number |
659.2 |
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23 |
| 245 00 - TITLE STATEMENT |
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| Title |
Public relations : |
| Remainder of title |
competencies and practice / |
| Statement of responsibility, etc |
edited by Carolyn Mae Kim. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource |
| 650 #0 - |
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| Topical term or geographic name as entry element |
Public relations. |
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| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Advertising & Promotion |
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| Topical term or geographic name as entry element |
LANGUAGE ARTS & DISCIPLINES / Communication |
| 700 1# - |
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| Personal name |
Kim, Carolyn Mae, |
| Relator term |
editor. |
| 856 40 - |
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| Uniform Resource Identifier |
https://www.taylorfrancis.com/books/9781315148106 |
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| Uniform Resource Identifier |
http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
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Abingdon, Oxon ; |
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New York, NY : |
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Routledge, |
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2019. |
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text |
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txt |
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rdacontent |
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computer |
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n |
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rdamedia |
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online resource |
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nc |
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rdacarrier |
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The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice. Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations. The book also features online resources for instructors: Sample course syllabus Discussion questions Suggested midterm and final project Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors. |
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OCLC-licensed vendor bibliographic record. |
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bisacsh |
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bisacsh |
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Taylor & Francis |
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OCLC metadata license agreement |
