MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03715cam a22005538i 4500 |
| 001 - |
|---|
| control field |
9780429344435 |
| 003 - |
|---|
| control field |
FlBoTFG |
| 005 - |
|---|
| control field |
20211012193749.0 |
| 006 - |
|---|
| fixed length control field |
m d | | |
| 007 - |
|---|
| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191122s2020 enk ob 001 0 eng |
| 040 ## - |
|---|
| -- |
OCoLC-P |
| -- |
eng |
| -- |
rda |
| -- |
OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780429344435 |
| Qualifying information |
(ebook) |
|
|---|
| International Standard Book Number |
0429344430 |
|
|---|
| International Standard Book Number |
9781000043938 |
| Qualifying information |
(electronic bk. : EPUB) |
|
|---|
| International Standard Book Number |
1000043932 |
| Qualifying information |
(electronic bk. : EPUB) |
|
|---|
| International Standard Book Number |
9781000043891 |
| Qualifying information |
(electronic bk. : Mobipocket) |
|
|---|
| International Standard Book Number |
1000043894 |
| Qualifying information |
(electronic bk. : Mobipocket) |
|
|---|
| International Standard Book Number |
9781000043853 |
| Qualifying information |
(electronic bk. : PDF) |
|
|---|
| International Standard Book Number |
1000043851 |
| Qualifying information |
(electronic bk. : PDF) |
|
|---|
| -- |
9780367361877 |
| Qualifying information |
(hardback) |
| 035 ## - |
|---|
| -- |
(OCoLC)1128887655 |
|
|---|
| -- |
(OCoLC-P)1128887655 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| -- |
HF5415.332.C45 |
| 072 #7 - |
|---|
| -- |
BUS |
| -- |
002000 |
| -- |
bisacsh |
|
|---|
| -- |
BUS |
| -- |
043000 |
| -- |
bisacsh |
|
|---|
| -- |
HEA |
| -- |
046000 |
| -- |
bisacsh |
|
|---|
| -- |
KJSA |
| -- |
bicssc |
| 082 00 - |
|---|
| Classification number |
614.5/99292398 |
| -- |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Esmaeilpour, Fariba, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Food advertising and childhood obesity : |
| Remainder of title |
examining food type, brand mascot physique, health message and media / |
| Statement of responsibility, etc |
Fariba Esmaeilpour and Mitra Shabani Nashtaee. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource. |
| 650 #0 - |
|---|
| Topical term or geographic name as entry element |
Advertising and children |
|
|---|
| Topical term or geographic name as entry element |
Obesity in children. |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
|
|---|
| Topical term or geographic name as entry element |
Nutrition in mass media. |
|
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Advertising & Promotion |
|
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Marketing / General |
| 700 1# - |
|---|
| Personal name |
Nashtaee, Mitra Shabani, |
| Relator term |
author. |
| 856 40 - |
|---|
| Uniform Resource Identifier |
https://www.taylorfrancis.com/books/9780429344435 |
|
|---|
| Uniform Resource Identifier |
http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
author. |
| 264 #1 - |
|---|
| -- |
Abingdon, Oxon ; |
| -- |
New York, NY : |
| -- |
Routledge, |
| -- |
2020. |
| 336 ## - |
|---|
| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
computer |
| -- |
n |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
online resource |
| -- |
nc |
| -- |
rdacarrier |
| 490 1# - |
|---|
| -- |
Routledge studies in marketing ; |
| -- |
10 |
| 520 ## - |
|---|
| -- |
"This book explores the ways in which the environmental factor of advertising can influence children's food choice and health status, and how it contributes to the significant public health issue of childhood obesity. Food Advertising and Childhood Obesity seeks to gain a better understanding of children's food choice based on children's exposure to different advertising, by analysing food type, brand mascot physique, health messages, and media. The book begins by reviewing the ways in which children become consumers, and the role of advertising in this process. It then explores a range of advertising variables in children's food choice and consumption. This includes theoretical and practical discussion of foods and brand mascots, health messages embodied in food advertising, and comparisons of the effects of different advertising based on entertainment level, such as using new media to present 'advergames' supported by television advertising. Each chapter is supported with relevant theories and a research summary is presented on each topic for clarification. The book also introduces some ways of constructive working with children and concludes with a chapter dedicated to market research and children. Written for students and practitioners of marketing, market research and advertising, especially within the global food industry, this book offers readers a new approach to understanding child food choice and consumption that will inform effective corporate social responsibility strategies to address this issue"-- |
| -- |
Provided by publisher. |
| 588 ## - |
|---|
| -- |
OCLC-licensed vendor bibliographic record. |
| 650 #0 - |
|---|
| -- |
Health aspects. |
|
|---|
| -- |
Food |
| -- |
Health aspects. |
|
|---|
| -- |
bisacsh |
|
|---|
| -- |
bisacsh |
| 856 40 - |
|---|
| -- |
Taylor & Francis |
|
|---|
| -- |
OCLC metadata license agreement |
