Innovation in branding and advertising communication / (Record no. 551263)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03249cam a22005651i 4500 |
| 001 - | |
| control field | 9781003009276 |
| 003 - | |
| control field | FlBoTFG |
| 005 - | |
| control field | 20211012175145.0 |
| 006 - | |
| fixed length control field | m d |
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| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200818t20212021enka ob 000 0 eng d |
| 040 ## - | |
| -- | OCoLC-P |
| -- | eng |
| -- | rda |
| -- | pn |
| -- | OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| -- | 9781000198270 |
| Qualifying information | electronic publication |
| -- | 1000198278 |
| Qualifying information | electronic publication |
| International Standard Book Number | 9781003009276 |
| Qualifying information | electronic book |
| International Standard Book Number | 1003009271 |
| Qualifying information | electronic book |
| -- | 9781000198256 |
| Qualifying information | electronic book |
| -- | Mobipocket |
| -- | 1000198251 |
| Qualifying information | electronic book |
| -- | Mobipocket |
| International Standard Book Number | 9781000198232 |
| Qualifying information | electronic book |
| International Standard Book Number | 1000198235 |
| Qualifying information | electronic book |
| 024 7# - | |
| -- | 10.4324/9781003009276 |
| -- | doi |
| 035 ## - | |
| -- | (OCoLC)1197775162 |
| -- | (OCoLC)1197755339 |
| -- | (OCoLC)1204625321 |
| -- | (OCoLC-P)1197775162 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| -- | HF5415.123 |
| -- | .I56 2021 |
| 072 #7 - | |
| -- | BUS |
| -- | 002000 |
| -- | bisacsh |
| -- | LAN |
| -- | 004000 |
| -- | bisacsh |
| -- | SOC |
| -- | 052000 |
| -- | bisacsh |
| -- | JFD |
| -- | bicssc |
| 082 04 - | |
| Classification number | 658.802 |
| -- | 23 |
| 245 00 - TITLE STATEMENT | |
| Title | Innovation in branding and advertising communication / |
| Statement of responsibility, etc | edited by Lluís Mas-Manchón. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource : |
| Other physical details | illustrations (black and white). |
| 650 #0 - | |
| Topical term or geographic name as entry element | Communication in marketing. |
| Topical term or geographic name as entry element | Branding (Marketing) |
| Topical term or geographic name as entry element | Brand name products. |
| Topical term or geographic name as entry element | Advertising. |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Advertising & Promotion |
| Topical term or geographic name as entry element | LANGUAGE ARTS & DISCIPLINES / Communication |
| Topical term or geographic name as entry element | SOCIAL SCIENCE / Media Studies |
| 700 1# - | |
| Personal name | Mas Manchón, Lluís, |
| Relator term | editor. |
| 856 40 - | |
| Uniform Resource Identifier | https://www.taylorfrancis.com/books/9781003009276 |
| Uniform Resource Identifier | http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
| 264 #1 - | |
| -- | New York : |
| -- | Routledge, |
| -- | 2021. |
| -- | ©2021 |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 490 1# - | |
| -- | Routledge research in communication studies |
| 520 ## - | |
| -- | This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P - intersecting with branding and advertising constructs and practices. The editor combines the perspectives of an international group of scholars to establish new theoretical frameworks and proposes new methodological designs to conduct comprehensive studies in the field. Situated at the intersection between society, communication and psychology, each chapter presents an innovative approach to branding and advertising research. The book explores topics such as social robots, body image in video advertising, brand personality, transmedia personal brands, erotic content in commercial images, and brand fandom communities. Innovation in Advertising and Branding Communication will be a valuable resource for scholars working in the fields of marketing communication, branding and advertising, online communication, sociology, social psychology and linguistics |
| 588 ## - | |
| -- | OCLC-licensed vendor bibliographic record. |
| -- | bisacsh |
| -- | bisacsh |
| -- | bisacsh |
| 856 40 - | |
| -- | Taylor & Francis |
| -- | OCLC metadata license agreement |
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