Media, telecommunications, and business strategy / (Record no. 550732)
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| 000 -LEADER | |
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| fixed length control field | 03614cam a2200565 i 4500 |
| 001 - | |
| control field | 9780429285028 |
| 003 - | |
| control field | FlBoTFG |
| 005 - | |
| control field | 20211012174644.0 |
| 006 - | |
| fixed length control field | m o d |
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| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200227t20202020nyu ob 001 0 eng |
| 040 ## - | |
| -- | OCoLC-P |
| -- | eng |
| -- | rda |
| -- | OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780429285028 |
| Qualifying information | electronic book |
| International Standard Book Number | 0429285027 |
| Qualifying information | electronic book |
| International Standard Book Number | 9781000091403 |
| Qualifying information | electronic book |
| International Standard Book Number | 1000091406 |
| Qualifying information | electronic book |
| International Standard Book Number | 9781000091427 |
| Qualifying information | (electronic bk. : EPUB) |
| International Standard Book Number | 1000091422 |
| Qualifying information | (electronic bk. : EPUB) |
| International Standard Book Number | 9781000091410 |
| Qualifying information | (electronic bk. : Mobipocket) |
| International Standard Book Number | 1000091414 |
| Qualifying information | (electronic bk. : Mobipocket) |
| -- | 9780367249021 |
| Qualifying information | hardcover |
| -- | 9780367249038 |
| Qualifying information | paperback |
| 035 ## - | |
| -- | (OCoLC)1143825694 |
| -- | (OCoLC-P)1143825694 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| -- | HE7661 |
| -- | .G47 2020eb |
| 072 #7 - | |
| -- | LAN |
| -- | 004000 |
| -- | bisacsh |
| -- | SOC |
| -- | 052000 |
| -- | bisacsh |
| -- | KNT |
| -- | bicssc |
| 082 00 - | |
| Classification number | 384.068 |
| -- | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gershon, Richard A., |
| 245 10 - TITLE STATEMENT | |
| Title | Media, telecommunications, and business strategy / |
| Statement of responsibility, etc | Richard A Gershon. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third Edition. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xvii, 376 pages) |
| 500 ## - GENERAL NOTE | |
| General note | Previous edition: 2013. |
| General note | Revised edition of the author's Media, telecommunications and business strategy, 2013. |
| 650 #0 - | |
| Topical term or geographic name as entry element | Telecommunication |
| Topical term or geographic name as entry element | Mass media |
| Topical term or geographic name as entry element | LANGUAGE ARTS & DISCIPLINES / Communication |
| Topical term or geographic name as entry element | SOCIAL SCIENCE / Media Studies |
| 856 40 - | |
| Uniform Resource Identifier | https://www.taylorfrancis.com/books/9780429285028 |
| Uniform Resource Identifier | http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | author. |
| 240 10 - | |
| -- | Telecommunications management |
| 264 #1 - | |
| -- | New York, NY : |
| -- | Routledge, |
| -- | 2020. |
| -- | ©2020 |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | n |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | nc |
| -- | rdacarrier |
| 520 ## - | |
| -- | "As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries by exploring the effects of digitalization in media and information technology. With today's dynamic and rapidly evolving communication environment, media managers need to have a clear understanding of the different delivery platforms as well as critical management and planning strategies going forward. Advancements in new media and communication technology coupled with a rapidly changing global economy promise a new set of hybrid-media companies that will allow for the full integration of information and entertainment services and give new meaning to the term programming. This book provides a detailed look at seven key sectors of the media and telecommunications field as well as ongoing changes within the industry. The new edition includes updated research throughout including material on major business and technology changes as well as the importance of digital lifestyle reflected in E-commerce and developments in Over-the-Top Video streaming services. Special attention is given to such areas as strategic planning, innovation, marketing, finance and leadership. Perfect for courses in media management and media industries, as well as professional managers, this book serves as an important reference guide during this transitional time"-- |
| -- | Provided by publisher. |
| 588 ## - | |
| -- | OCLC-licensed vendor bibliographic record. |
| 650 #0 - | |
| -- | Management. |
| -- | Management. |
| -- | bisacsh |
| -- | bisacsh |
| 856 40 - | |
| -- | Taylor & Francis |
| -- | OCLC metadata license agreement |
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