Relationship marketing in the digital age / (Record no. 549835)
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| fixed length control field | 03955cam a2200685Ki 4500 |
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| control field | 9781315143583 |
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| control field | FlBoTFG |
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| control field | 20211012173720.0 |
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| fixed length control field | m o d |
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| fixed length control field | cr cnu---unuuu |
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| fixed length control field | 190107s2019 nyu ob 001 0 eng d |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781315143583 |
| Qualifying information | (electronic bk.) |
| International Standard Book Number | 1315143585 |
| Qualifying information | (electronic bk.) |
| International Standard Book Number | 9781351388238 |
| Qualifying information | (ePub ebook) |
| International Standard Book Number | 1351388231 |
| International Standard Book Number | 9781351388245 |
| Qualifying information | (PDF ebook) |
| International Standard Book Number | 135138824X |
| International Standard Book Number | 9781351388221 |
| Qualifying information | (Mobipocket ebook) |
| International Standard Book Number | 1351388223 |
| -- | 9781138310025 |
| -- | 1138310026 |
| 024 7# - | |
| -- | 10.4324/9781315143583 |
| -- | doi |
| 035 ## - | |
| -- | (OCoLC)1081038794 |
| -- | (OCoLC-P)1081038794 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| -- | HF5415.55 |
| -- | .P356 2019eb |
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| Classification number | 658.8/12 |
| -- | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palmatier, Robert W., |
| 245 10 - TITLE STATEMENT | |
| Title | Relationship marketing in the digital age / |
| Statement of responsibility, etc | Robert W. Palmatier and Lena Steinhoff. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource. |
| 505 0# - | |
| Formatted contents note | Introductory chapter -- Relationship marketing and the digital age -- Understanding relationship marketing -- Relationship marketing theory -- Relationship marketing framework -- Applying relationship marketing -- Relationship marketing dynamics -- Relationship marketing strategies -- Relationship marketing targeting -- Research and managerial guidelines for relationship marketing in the digital age -- References -- Glossary -- Index. |
| 650 #0 - | |
| Topical term or geographic name as entry element | Relationship marketing. |
| Topical term or geographic name as entry element | Marketing |
| Topical term or geographic name as entry element | Customer relations. |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Industrial Management |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Management |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Management Science |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Organizational Behavior |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Marketing / Research |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Marketing / General |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Consumer Behavior |
| 700 1# - | |
| Personal name | Steinhoff, Lena, |
| Relator term | author. |
| 856 40 - | |
| Uniform Resource Identifier | https://www.taylorfrancis.com/books/9781315143583 |
| Uniform Resource Identifier | http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | author. |
| 264 #1 - | |
| -- | New York : |
| -- | Routledge, |
| -- | 2019. |
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| -- | online resource |
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| -- | Routledge studies in marketing |
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| -- | The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world--including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age--strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer-seller relationships. |
| 588 ## - | |
| -- | OCLC-licensed vendor bibliographic record. |
| -- | Technological innovations. |
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| 856 40 - | |
| -- | Taylor & Francis |
| -- | OCLC metadata license agreement |
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