The marketing edge for filmmakers : (Record no. 549804)
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000 -LEADER | |
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fixed length control field | 03670cam a2200565Mi 4500 |
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control field | 9781315109565 |
003 - | |
control field | FlBoTFG |
005 - | |
control field | 20211012173658.0 |
006 - | |
fixed length control field | m o d |
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fixed length control field | cr |n||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190906s2019 nyu o 001 0 eng |
040 ## - | |
-- | OCoLC-P |
-- | eng |
-- | rda |
-- | OCoLC-P |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781315109565 (electronic bk) |
International Standard Book Number | 1315109565 (electronic bk) |
International Standard Book Number | 9781351613446 |
Qualifying information | (electronic bk. : EPUB) |
International Standard Book Number | 1351613448 |
Qualifying information | (electronic bk. : EPUB) |
International Standard Book Number | 9781351613453 |
Qualifying information | (electronic bk. : PDF) |
International Standard Book Number | 1351613456 |
Qualifying information | (electronic bk. : PDF) |
International Standard Book Number | 9781351613439 |
Qualifying information | (electronic bk. : Mobipocket) |
International Standard Book Number | 135161343X |
Qualifying information | (electronic bk. : Mobipocket) |
-- | 9781138088917 |
-- | 1138088919 |
-- | 9781138088924 |
-- | 1138088927 |
035 ## - | |
-- | (OCoLC)1119529537 |
-- | (OCoLC-P)1119529537 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
-- | PN1995.9.M29 |
-- | S39 2019 |
072 #7 - | |
-- | ART |
-- | 057000 |
-- | bisacsh |
-- | PER |
-- | 004010 |
-- | bisacsh |
-- | PER |
-- | 004000 |
-- | bisacsh |
-- | AP |
-- | bicssc |
082 04 - | |
Classification number | 384/.80688 |
-- | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Schwartz, Russell, |
245 14 - TITLE STATEMENT | |
Title | The marketing edge for filmmakers : |
Remainder of title | developing a marketing mindset from concept to release / |
Statement of responsibility, etc | by Russell Schwartz & Katherine MacDonald. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource (pages cm.) |
500 ## - GENERAL NOTE | |
General note | Includes index. |
505 0# - | |
Formatted contents note | Marketing defined -- So you have a movie idea -- The screenplay stage -- Packaging and casting -- Financing and green light -- Pre-production -- Production -- Welcome to the marketing department -- Market research -- Creative advertising: part one: print -- Creative advertising: part two: audio visual -- Publicity -- Social media & digital marketing -- Media planning and promotions -- Consumer products & licensing -- Distribution, exhibition and windows -- Marketing for alternative distribution -- Awards and festival marketing -- Marketing for animated movies -- Marketing tales and pivots -- Marketing trends for the future. |
650 #0 - | |
Topical term or geographic name as entry element | Motion picture industry |
Topical term or geographic name as entry element | PERFORMING ARTS / Film & Video / Direction & Production |
Topical term or geographic name as entry element | PERFORMING ARTS / Film & Video / General |
700 1# - | |
Personal name | MacDonald, Katherine, |
Relator term | author. |
856 40 - | |
Uniform Resource Identifier | https://www.taylorfrancis.com/books/9781315109565 |
Uniform Resource Identifier | http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
100 1# - MAIN ENTRY--PERSONAL NAME | |
-- | approximately 1948- |
-- | author. |
264 #1 - | |
-- | New York : |
-- | Routledge, Taylor & Francis Group, |
-- | 2019. |
336 ## - | |
-- | text |
-- | txt |
-- | rdacontent |
337 ## - | |
-- | computer |
-- | c |
-- | rdamedia |
338 ## - | |
-- | online resource |
-- | cr |
-- | rdacarrier |
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-- | "Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process--from concept to post-production--and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of a studio marketing department and track films of different budgets (studio, genre, independent, and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film"-- |
588 ## - | |
-- | OCLC-licensed vendor bibliographic record. |
650 #0 - | |
-- | United States |
-- | Marketing. |
-- | bisacsh |
-- | bisacsh |
700 1# - | |
-- | 1980- |
856 40 - | |
-- | Taylor & Francis |
-- | OCLC metadata license agreement |
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