Wellcome

The marketing edge for filmmakers : (Record no. 549804)

MARC details
000 -LEADER
fixed length control field 03670cam a2200565Mi 4500
001 -
control field 9781315109565
003 -
control field FlBoTFG
005 -
control field 20211012173658.0
006 -
fixed length control field m o d
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fixed length control field cr |n|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190906s2019 nyu o 001 0 eng
040 ## -
-- OCoLC-P
-- eng
-- rda
-- OCoLC-P
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781315109565 (electronic bk)
International Standard Book Number 1315109565 (electronic bk)
International Standard Book Number 9781351613446
Qualifying information (electronic bk. : EPUB)
International Standard Book Number 1351613448
Qualifying information (electronic bk. : EPUB)
International Standard Book Number 9781351613453
Qualifying information (electronic bk. : PDF)
International Standard Book Number 1351613456
Qualifying information (electronic bk. : PDF)
International Standard Book Number 9781351613439
Qualifying information (electronic bk. : Mobipocket)
International Standard Book Number 135161343X
Qualifying information (electronic bk. : Mobipocket)
-- 9781138088917
-- 1138088919
-- 9781138088924
-- 1138088927
035 ## -
-- (OCoLC)1119529537
-- (OCoLC-P)1119529537
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
-- PN1995.9.M29
-- S39 2019
072 #7 -
-- ART
-- 057000
-- bisacsh
-- PER
-- 004010
-- bisacsh
-- PER
-- 004000
-- bisacsh
-- AP
-- bicssc
082 04 -
Classification number 384/.80688
-- 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schwartz, Russell,
245 14 - TITLE STATEMENT
Title The marketing edge for filmmakers :
Remainder of title developing a marketing mindset from concept to release /
Statement of responsibility, etc by Russell Schwartz & Katherine MacDonald.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (pages cm.)
500 ## - GENERAL NOTE
General note Includes index.
505 0# -
Formatted contents note Marketing defined -- So you have a movie idea -- The screenplay stage -- Packaging and casting -- Financing and green light -- Pre-production -- Production -- Welcome to the marketing department -- Market research -- Creative advertising: part one: print -- Creative advertising: part two: audio visual -- Publicity -- Social media & digital marketing -- Media planning and promotions -- Consumer products & licensing -- Distribution, exhibition and windows -- Marketing for alternative distribution -- Awards and festival marketing -- Marketing for animated movies -- Marketing tales and pivots -- Marketing trends for the future.
650 #0 -
Topical term or geographic name as entry element Motion picture industry
Topical term or geographic name as entry element PERFORMING ARTS / Film & Video / Direction & Production
Topical term or geographic name as entry element PERFORMING ARTS / Film & Video / General
700 1# -
Personal name MacDonald, Katherine,
Relator term author.
856 40 -
Uniform Resource Identifier https://www.taylorfrancis.com/books/9781315109565
Uniform Resource Identifier http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
100 1# - MAIN ENTRY--PERSONAL NAME
-- approximately 1948-
-- author.
264 #1 -
-- New York :
-- Routledge, Taylor & Francis Group,
-- 2019.
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
520 ## -
-- "Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process--from concept to post-production--and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of a studio marketing department and track films of different budgets (studio, genre, independent, and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film"--
588 ## -
-- OCLC-licensed vendor bibliographic record.
650 #0 -
-- United States
-- Marketing.
-- bisacsh
-- bisacsh
700 1# -
-- 1980-
856 40 -
-- Taylor & Francis
-- OCLC metadata license agreement

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