MARC details
| 000 -LEADER |
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03593nam a2200349Ii 4500 |
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9781138916470 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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180813s2018 fluab ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781138916470 |
| Qualifying information |
(e-book : PDF) |
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(OCoLC)1044733737 |
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FlBoTFG |
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FlBoTFG |
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rda |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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PN1995.9.M29 |
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B37 2018 |
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PER |
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004010 |
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bisacsh |
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AP |
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bicscc |
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| Classification number |
384/.80688 |
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23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Barnwell, Robert G., |
| 245 10 - TITLE STATEMENT |
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| Title |
Guerrilla film marketing : |
| Remainder of title |
the ultimate guide to the branding, marketing and promotion of independent films and filmmakers / |
| Statement of responsibility, etc |
by Robert G. Barnwell. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
First edition. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (320 pages) : |
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1 illustrations |
| 505 0# - |
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| Formatted contents note |
chapter 1 Guerrilla Branding, Marketing and Promotion -- chapter 2 Creating an Irresistible Brand Identity -- chapter 3 Building an Engaged Community of Friends and Fans -- chapter 4 Marketability vs Playability (or "How to Produce Niche-Dominating Blockbusters") -- chapter 5 Pitching and Networking -- chapter 6 Key Art and Posters -- chapter 7 Teasers and Trailers -- chapter 8 Behind-the-Scenes Photos, Production Stills, Videos, Interviews and Special Features -- chapter 9 IMDb - Marketing and Promotion -- chapter 10 Social Media and Video Marketing Platforms -- chapter 11 Dedicated Film and Filmmaker Websites -- chapter 12 Electronic Press Kits (EPKs) and Press Books -- chapter 13 Media Relations and Public Releases -- chapter 14 Event Marketing: Premiers, Festivals, Film Markets and Other Events -- chapter 15 High-Impact Low-Cost Advertising and Promotion -- chapter 16 Distribution. |
| 650 #0 - |
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| Topical term or geographic name as entry element |
Low budget films |
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| Topical term or geographic name as entry element |
PERFORMING ARTS / Reference. |
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| Topical term or geographic name as entry element |
Independent films. |
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| Topical term or geographic name as entry element |
Motion pictures |
| 710 2# - |
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| Corporate name or jurisdiction name as entry element |
Taylor and Francis. |
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| Uniform Resource Identifier |
https://www.taylorfrancis.com/books/9781138916470 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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author. |
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Boca Raton, FL : |
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Routledge, an imprint of Taylor and Francis, |
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2018. |
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text |
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rdacontent |
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computer |
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rdamedia |
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online resource |
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rdacarrier |
| 520 3# - |
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Create an irresistible brand image and build an audience of loyal and engaged fans...Guerrilla Film Marketingtakes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, GuerrillaFilmMarketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process.Written byleading film industry professional Robert G. Barnwell, GuerrillaFilm Marketingteaches readers how to:Master the fundamentals of guerrilla branding, marketing and promotion;Create an integrated marketing plan and calendar based on realistic budgets and expectations;Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings;Assemble behind-the-scenes pictures, videos and documentaries;Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); andMaximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies.GuerrillaFilm Marketingis filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more. |
| 650 #0 - |
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Marketing. |
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bisacsh |
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Marketing. |
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Print version: |
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9781138916463 |
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(DLC) 2017057460 |
| 856 40 - |
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Click here to view. |
