MARC details
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03668cam a2200517 i 4500 |
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9781003018926 |
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FlBoTFG |
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20211012160825.0 |
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m o d |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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200428t20212021enka ob 001 0 eng |
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OCoLC-P |
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eng |
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rda |
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OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781003018926 |
| Qualifying information |
electronic book |
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| International Standard Book Number |
1003018920 |
| Qualifying information |
electronic book |
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9781000173918 |
| Qualifying information |
electronic book |
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electronic book |
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| International Standard Book Number |
9781000173956 |
| Qualifying information |
electronic book |
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| International Standard Book Number |
100017395X |
| Qualifying information |
electronic book |
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9781000173932 |
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electronic book |
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Mobipocket |
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9780367893927 |
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hardcover |
| 035 ## - |
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(OCoLC)1154962590 |
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(OCoLC-P)1154962590 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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HD59.6.R8 |
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S74 2021 |
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BUS |
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052000 |
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bisacsh |
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LAN |
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004000 |
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bisacsh |
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KJSP |
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bicssc |
| 082 00 - |
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| Classification number |
659.0947 |
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23 |
| 245 00 - TITLE STATEMENT |
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| Title |
Strategic communications in Russia : |
| Remainder of title |
public relations and advertising / |
| Statement of responsibility, etc |
edited by Katerina Tsetsura and Dean Kruckeberg. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (xiv, 252 pages) : |
| Other physical details |
illustrations |
| 650 #0 - |
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| Topical term or geographic name as entry element |
Public relations |
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| Topical term or geographic name as entry element |
Advertising |
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| Topical term or geographic name as entry element |
Strategic planning |
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| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Public Relations |
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| Topical term or geographic name as entry element |
LANGUAGE ARTS & DISCIPLINES / Communication |
| 700 1# - |
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| Personal name |
Tsetsura, Katerina, |
| Relator term |
editor. |
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| Personal name |
Kruckeberg, Dean, |
| Relator term |
editor. |
| 856 40 - |
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| Uniform Resource Identifier |
https://www.taylorfrancis.com/books/9781003018926 |
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| Uniform Resource Identifier |
http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
| 264 #1 - |
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Abingdon, Oxon ; |
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New York, NY : |
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Routledge, |
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2021. |
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©2021 |
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text |
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txt |
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rdacontent |
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computer |
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n |
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rdamedia |
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online resource |
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nc |
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rdacarrier |
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Routledge new directions in PR & communication research |
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"This book serves as a reader exploring the scholarly inquiry, professional education and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations and advertising, rather than investigating all areas of communication in Russia. Within the context of Russia's history, culture and ideology, the book begins by tracing the development of communication as a field, as a discipline, and as a social institution in Russia. It then samples current studies in Russian strategic communications, examining this professional specialization's current state and likely future directions. The book's authors are mostly Russians who are experts in their specializations. Chapters are predicated upon the premise that this is an exciting time of great opportunity for Russian strategic communications. However, in Russia, exploiting such opportunities for strategic communications scholarship, education, and professional practice presents challenges within the context of that nation's cultural, historical, and ideological heritage that presently may be unique. The book concludes with a prognosis of the future of Russian strategic communications. The book is recommended reading for a worldwide audience of strategic communications scholars, educators, students, and practitioners. Such readers will find the book of interest and of unique value as the book will help them to better understand, appreciate, and respect Russian strategic communications, its genesis, and present state"-- |
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Provided by publisher. |
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OCLC-licensed vendor bibliographic record. |
| 650 #0 - |
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Russia (Federation) |
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Russia (Federation) |
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Russia (Federation) |
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bisacsh |
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bisacsh |
| 856 40 - |
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Taylor & Francis |
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OCLC metadata license agreement |
